Whimsical modernity inspired, BONBONWHIMS is an AAPI-owned jewelry & accessory brand based in New York City, known for its Y2K-aesthetic designs and playful use of mixed materials such as enamel, resin and freshwater pearls.
Founded by Clare Ngai in the summer of 2020, BONBONWHIMS began as a passion project and a vehicle to raise awareness and funds for BIPOC organizations. Some signature and original pieces such as the chunky nostalgia-inspired resin rings and enamel soda tab (POP DROP) earrings swiftly became bestsellers and took the media and celebrity world by storm.
Within the first two years of our launch, BONBONWHIMS has been featured as a "trailblazing women-owned brand" on the TODAY Show, seen in the New York Times, VOGUE, Forbes, WWD and Harper's BAZAAR to name a few.
Celebrities from Ariana Grande and Doja Cat to Bella Hadid and Kylie Jenner are all fans of the brand.